The Last of Us S2 Max Takeover

IN-APP CREATIVE

A full Max hompeage takeover designed to build anticipation and generate excitement leading up to the Season 2 premiere of HBO’s Original series, The Last of Us. Starting on premeire day, Max.com featured a unique visual experience, appearing “infected” for 48 hours during the takeover. Deliverables that were designed for this experience included:

• An infected Max Logo
  
• Cordyceps ridden background
  
• Pinned Immersive Hero
  
• Themed Rail
  
• Top 10 Series & Movies Rails
  
• Profile Avatars

Stills below.

Medium: Digital
Dimensions: 3840x2160